I am not sure how effectively advertising works on me. Occasionally I will see a commercial for some new burrito and think "yum" I must have that, but generally I don't see an advertisement and think I must go buy that. However, commercials will stick in my head. I was thinking about what title to use for this post and I seemed to remember an advertising campaign that used "Put It In Writing" as its slogan. One quick You Tube search later and I found it.
This was 1990, and pre internet and pre email. Nowadays "putting it in writing" can get you in a lot of trouble.
I've noticed that I can occasionally speak in hyperbole, so take this for what it is worth. Never write anything personal, sensitive, or embarrassing in an email. If you do, then expect that someday the whole world will read it.
Emails are so easy to forward, or print out and pass along. An accidental (or not so accidental) forwarding of an email can get you in a lot of trouble, and can really embarrass yourself or someone else.
Dan and I used to talk about the fact that you should never email anything that you wouldn't want printed on the front page of The New York Times. You should also probably not write anything that you would not want forwarded to a sister.
Tiger Woods got busted because Elin found his text messages. I'm not condoning his behavior, because cheaters get what they deserve, but think of the embarrassment he would have spared his family if those texts were not kept and forwarded to news outlets.
Email is great for forwarding funny links, coordinating plans, and attaching pictures. Email is not a great medium for sharing your most personal thoughts, or venting. That's what talks at the park are for. If you really have something personal to share do it in person or on the phone. At the very least, be careful before you put it in writing.
1 comment:
This post reminds me of the advice you gave me last year. Sage advice- though I didn't take it, and I still don't regret Apron Staging my breakup.
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